If you want your mailings and letters to stand out above the rest, you should consider creating your own logo and stationery for your business and personal needs. It is a creative way to show people that youre someone who rises above with creativity and class. You can choose to use color letterhead or black and white. The style also may vary, depending on what you are using the stationery for.
Business
Your business logo and stationery should obviously be different than your personal. When thinking about designing your letterhead, you might want to stay away from a color letterhead, unless you are a creative business. If you do more professional and traditional business services, a black and white letterhead would be more appropriate. You can choose to design your own logo or you can have a graphic artist do it for you. Often times you can get programs on your computer that will help you design your own.
Personal
When it comes to personal logo and stationery choices, anything goes! Often families will get an artist to design their family logo and use it for all occasions, including invitations to friends, holiday cards, and other mailing occasions. This is a neat way to connect your family and to personalize each mailing you place in the mailbox. Your friends will likely love your creativity so much they will want their own customized logo and stationery. That is when you can choose to reveal who helped you create it, or keep the secret all to yourself!
Overall, having your own logo and stationery is a great idea. It is usually not very expensive to have your own created or to do it yourself. The most expensive part is getting the items printed with your logo on it. However, if you do it yourself or get your graphic artist to allow you to save the image on your personal computer, you should be able to create your own items cheaply.
No one can argue with the fact that high quality brochures are excellent marketing tools. However, the cost of designing and printing a custom brochure can seem prohibitive to the small business on a budget. Fortunately, the rise of inexpensive personal computing and internet access means that even small businesses on the most meager of budgets can still create their own custom brochures without having to spend money having the custom brochure printed at a commercial printing outlet.
In the past, creating custom brochures meant that it was necessary to hire the services of a graphics specialist and a commercial printing operation. Using a commercial printing operation is still a good idea for those who intend to print many thousands of custom brochures, but the costs do not scale to small businesses who are looking to create a few hundred or fewer brochures. Fortunately, personal computers and high quality printers are becoming increasingly affordable, and, with a little bit of training, it is possible to design and print your own custom brochure without having to employ a graphic designer or commercial printing outfit.
Most businesses use the Microsoft Office Suite for their daily office document needs. The flagship word processor of Microsoft Office, Microsoft Word, has features that make it a great tool for creating a custom brochure. It is quite easy to use Word to format a custom brochure using columns. After it is printed, the custom brochure can be folded, stuffed into an envelope (or placed locally) and will soon start bringing in the dollars.
Color printing vastly improves the quality and readability of documents, particularly those that are data intensive. Color printing technology typically involves breaking the image to be printed into component colors and then recreating the image using a fixed number of ink colors (typically 4, though occasionally 6 colors are used) that, when combined, accurately recreate the image.
The first step in color printing is to separate the image into primary color (red, green, and blue) components. Modern color printing technology uses digital signal processing to separate the colors. In the days before the PC, color separation was accomplished by taking three photographs of the object through different color lenses. After the colors have been separated, a negative is produced that translates each primary color into its compliment color (for red, green, and blue we have cyan, magenta, and yellow). Color printing involves placing the cyan, magenta, and yellow on the print media in such a way as to recreate the original image. Black ink is also used in color printing for dark colors and contrast.
Screening in color printing is the act of placing the ink on the media in such a manner that the individual inks work together to form colors. Screening places tiny dots of ink at specific points on the print media. Large dots are used for areas that are rich in the ink color, and small dots are used when the concentration of the color is low. The dots are oriented differently for the different colors, so they do not directly interfere with one another. Under magnification, it is plain to see that color printing produces only discreet dots, no continuous images. However, under normal conditions the dots are not visible.
Let's face it-your business brochure is one of the most important pieces of business communication that you have. It is the way to sell yourself and your company to draw in customers and make them take positive notice of the services your business offers.
There are many things to take into consideration when trying to decide how to have the best business brochure. For instance, are you going to go with a full color brochure, or one that is simpler and has one color along with your text? Are you going to have a brochure that is a single sheet, a trifold brochure or one that has several pages to it? What kind of information do you want to include, and what types of things about your business do you want to highlight to grab the attention of potential customers?
Although these decisions can be a headache, it is important to make the best choices for your company. A trifold brochure is one of the most popular business brochures. It provides you with the opportunity to present fairly detailed information about your business, yet not overload the customer with too much information.
There is a formula to trifold brochures, and any good printing service will be able to tell you what kind of information to include on each panel of the trifold brochure. For instance, you want to put very important information on the inside of the front panel, and nothing but contact information on the back cover panel. Any reputable printer should be able to help you decide what type and how much information to place on every panel of the trifold brochure to make the maximum impact. Many trifold brochure printing services will also make and print a sample trifold brochure for your approval before making a full print order.
No one can argue with the fact that high quality brochures are excellent marketing tools. However, the cost of designing and printing a custom brochure can seem prohibitive to the small business on a budget. Fortunately, the rise of inexpensive personal computing and internet access means that even small businesses on the most meager of budgets can still create their own custom brochures without having to spend money having the custom brochure printed at a commercial printing outlet.
In the past, creating custom brochures meant that it was necessary to hire the services of a graphics specialist and a commercial printing operation. Using a commercial printing operation is still a good idea for those who intend to print many thousands of custom brochures, but the costs do not scale to small businesses who are looking to create a few hundred or fewer brochures. Fortunately, personal computers and high quality printers are becoming increasingly affordable, and, with a little bit of training, it is possible to design and print your own custom brochure without having to employ a graphic designer or commercial printing outfit.
Most businesses use the Microsoft Office Suite for their daily office document needs. The flagship word processor of Microsoft Office, Microsoft Word, has features that make it a great tool for creating a custom brochure. It is quite easy to use Word to format a custom brochure using columns. After it is printed, the custom brochure can be folded, stuffed into an envelope (or placed locally) and will soon start bringing in the dollars.
