February 20, 2007

Getting Your Brochures Printed Online

If you have your own business, you probably will need brochures printed from time to time. No matter if you need a marketing brochure, a full color brochure, or a black and white brochure, you will likely not want to do it yourself. If you happen to have a brochure printer, you can take on the task at your office, but most people wont invest in a printer just for a once a year task.

One great thing you can do to get your brochures finished with little effort and time invested is to do so online. There are many online companies that specialize in the design, printing, and delivery of business brochures. A company brochure can really help you sell your services or products much easier because it offers your potential clients something to take with them. It reminds them how great you are and why they met with you in the first place.

Ordering your brochures online can take as little as a week overall. You typically will go online, create your design using the online format, place your order, and they are delivered to your door. It is amazing how easy the whole process is. Once you order your business materials online, you will never waste time and effort doing it yourself ever again!

So, go online and start researching the various types of business brochures available for you. Choose several styles you like and save them or print them off. Then sit on it for a day and come back to make your final decisions. Although you might pay a little more than you would doing it yourself, you will save yourself money overall because you wont be wasting your precious work time to do something as tedious as printing brochures. Online printing is the way to go, especially for the busy business people of todays world.

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February 18, 2007

Tips for Writing an Effective Brochure

The brochure is an indispensable component in the marketing and advertising of certain goods and services that cater to local markets such as apartment complexes, food delivery restaurants, and other local businesses. It is important to keep a few key points in mind when writing a brochure.

First, be sure that you have a clear idea of what you want the brochure to say. In other words, do you want to describe certain aspects of your business, such as good food or prompt delivery, or are you simply looking to print menu brochures that feature little more than a name, item list, and phone number. Consider your audience when writing a brochure. A brochure that is to be placed in a college dormitory should be designed differently than a brochure that will be placed in a professional business office.

Once you have figured out what you want your brochure to say and how you want to say it, it is time to design the brochure. The first thing to do is sketch out a basic outline of how the brochure should look. A simple pencil and paper sketch can help you decide how to structure the layout of the brochure. Once the structure of your brochure has been finalized, it is time to create it. Many popular and easy to use software programs are helpful for laying out and printing your brochure.

Now that your brochure is written, it is time to place it in locations where it will be read. Brochures for delivery food have great results when placed in employee break rooms or college dormitory common areas. Be sure to obtain permission before placing your brochure.

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February 15, 2007

Custom Letterhead Printing

Custom letterhead printing is simple to do and goes a long way toward establishing your business as a bona fide competitor in your industry. When you print your logo on top of your letterhead and use it for all of your correspondence, you are unobtrusively advertising your business and services. Every little bit helps!

Creating your own custom letterhead online is as easy as clicking through the step by step guides on the website. Templates are available with a ton of choices including colors, fonts, sizes, and placement of your logo. The website tutorial will walk you through your choices. Most sites have hundreds of colors and logo shapes and fonts to choose from. With your unique preferences, you will be able to create a one of a kind letterhead.

When it comes to custom letterhead printing, make as many copies as you like. The more you have on hand, the more you'll use it. Whether your correspondence is personal or professionally, use your letterhead. Download a copy of the letterhead and create an email stationery that displays it and use it for all your email correspondence. The more often people see your logo, the more likely they are to respond to it as the mark of a professional business.

The logo you use for your letterhead printing isn't just for letterhead. Use it on business cards and address labels, as well. Put it on t shirts, hats, Frisbees, book bags, pens, pencils, pins, patches, stickers, erasers, key chains. Anything and everything that you can pass out to keep your name in the minds of those who need your services or products that's where your letterhead needs to be. Have fun with it and use these new goodies to spread the word about your company far and wide.

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February 13, 2007

How to Create a Custom Brochure for Your Small Business

No one can argue with the fact that high quality brochures are excellent marketing tools. However, the cost of designing and printing a custom brochure can seem prohibitive to the small business on a budget. Fortunately, the rise of inexpensive personal computing and internet access means that even small businesses on the most meager of budgets can still create their own custom brochures without having to spend money having the custom brochure printed at a commercial printing outlet.

In the past, creating custom brochures meant that it was necessary to hire the services of a graphics specialist and a commercial printing operation. Using a commercial printing operation is still a good idea for those who intend to print many thousands of custom brochures, but the costs do not scale to small businesses who are looking to create a few hundred or fewer brochures. Fortunately, personal computers and high quality printers are becoming increasingly affordable, and, with a little bit of training, it is possible to design and print your own custom brochure without having to employ a graphic designer or commercial printing outfit.

Most businesses use the Microsoft Office Suite for their daily office document needs. The flagship word processor of Microsoft Office, Microsoft Word, has features that make it a great tool for creating a custom brochure. It is quite easy to use Word to format a custom brochure using columns. After it is printed, the custom brochure can be folded, stuffed into an envelope (or placed locally) and will soon start bringing in the dollars.

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February 10, 2007

Enhance the Appearance of your Documents using Full Color Printing

Full color printing was, in the not too far distant past, the exclusive domain of high end print shops and completely out of reach for small businesses. With the proliferation of inkjet and laser desktop printers, full color printing is available to anyone, even small companies or independent business people on a budget.

Studies have shown, and anecdotal experience suggests, that documents created using full color printing are more easily understood than those printed in only black and white or grayscale. Full color printing is particularly useful when trying to display large amounts of data via a table or graph. Bar charts, pie charts, line graphs, and other common types of business data displays are much easier to comprehend if they were created using full color printing. Using full color printing allows the author to use color to highlight key concepts and point out items of critical interest to the reader.

While printers that are capable of performing full color printing are steadily increasing in quality and decreasing in price, the biggest financial impediment to the wide spread use of full color printing is the cost of the color ink. Refill kits have become popular recently, but they can be very difficult to use, particularly for color cartridges, and are typically very unreliable. Fortunately, the widespread use of the internet for comparison shopping has driven the price of full color printing ink down, and it is possible to use the internet to find quality yet inexpensive full color printing ink.

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