Business printing and customized designs are the only way to make a mark through advertising. With online services and personalized printing options, you can create an entire line of business printing media that represents your company and advertises your services and products at the same time. Choose from any of the following:
* Tri fold full color brochures
* Newsletters
* Bookmarks
* Booklets
First, create your own unique logo that represents your business and the tone of your services. Whether it's wild and crazy or calming and tranquil, your logo sets the stage for everything else, from price to customer service.
Tri fold brochures Brochures are a great way to offer your customers the in depth information that they want and deserve. Do you offer group rates or discounts? If they order a huge quantity, will you customize it for them? These questions and more can be answered in a business printing of a brochure.
Newsletters Newsletters offer you the chance to keep in regular contact with your former customers and those who express an interest in your services and products. Fill it with updated information about the industry or articles about the products and services you provide. Give them ideas and let them know that you have what they need to turn those ideas into a reality.
Book marks Book marks are an interesting and unique way to put yourself into a clients everyday life. Provide information that they can use in addition to the salient details of you and your business and they'll keep your bookmark in their day planner or tacked up on the family bulletin board.
Booklets Booklets, when created through a customized business printing, offer you the opportunity to explain difficult concepts that pertain to your products or services. Keep these handy where your customers can pick them up as they need them.
In the past obtaining letterhead meant contracting with a professional print company and graphic artists to design and print your letterhead. Now it is possible to design and print letterhead from a standard computer using commercial off the shelf printing technology. Most common office word processing programs have built in utilities that facilitate the design and use of letterhead. After creation, it is possible to print letterhead on blank paper for later inclusion in documents or the print letterhead template can be used as the background of the document. In the latter case, the letterhead does not have to be printed on a blank piece of paper. Rather, the letterhead will be part of the finished document and will appear when the final draft is printed.
Before you can print letterhead for use in your personal and business correspondence, it is first necessary to design the letterhead. Most word processing programs allow the use of document templates. Templates are patterns that serve as the background of future documents. Creating a template typically involves creating a custom document header, document footer and, if desired, a watermark logo. The template can be loaded at the beginning of document creation and, after the document is created, the printed final product will include both the message and letterhead.
After creating the letterhead and document, it is easy to print it. Most common desktop printers are capable of printing in full color with professional quality. Therefore, it is quite possible for the small business to print letterhead that is professional quality using their own equipment.
The rack card is a simple yet very effective means of advertising mid level and budget accommodation businesses. Rack card advertising is also useful for promoting local tourist attractions and camping sites. In tourist heavy areas such as the Branson, Missouri, area as well as the regions surrounding other famous national tourist attractions and landmarks, shelves filled with rack cards are a common sight in motel lobbies, restaurants, conveniences stores, rest stops, and other high traffic places.
Rack cards are smaller than brochures and flyers yet they have their advantages over those types of print media. Rack cards are designed for quick consumption, typically conveying all of their information in a glance whereas posters and fliers must be read. A rack card is designed to grab the consumer's attention and pique their curiosity so that they will seek out more information about the establishment being advertised.
By far the most important element when designing a rack card is to have a striking design or image. Often, a consumer will take the rack card based only on its image and only later will happen to glance at the back cover where more advertising information is placed. Consumers often use the rack card for a book mark since its high quality construction and rectangular shape are perfect for marking book locations. This type of second use means that the rack card stays in the customer's sphere of attention allowing ample opportunities for the advertisement to be read and digested.
Bookmark printing is a marketing tool that allows you to put yourself in your customer's view literally every time they open a book! Creating a bookmark and acquiring a full printing is no more difficult than drawing up flyers and much less expensive per piece.
By including information on your bookmark that will serve as a reference to your customers will encourage them to hold on to your piece of advertising. For example, include a calendar for the coming year with a New Years' marketing bookmark and perhaps your customer will hold onto your bookmark for the rest of the year. On one side of the bookmark, print the calendar. On the other side, print all of the information your customer will need to find you including a street address, website URL, phone number, hours of operation, and email address. As an added bonus, you may choose to print a coupon code for them to enter in and get an extra percentage or fixed dollar discount for a purchase of a certain amount.
Use the reference material on your bookmark printing as a way to promote your product. For example, if you own a hardware store then you may choose a measurement conversion chart for your bookmark printing. In the same way, a conversion chart for cooking may be of use if you sell cooking supplies or recipe subscriptions. If you offered subscriptions to a dieting service, then calorie listings for various foods or the number of calories burned for specific activities would go well on your book mark. Or perhaps you prefer to list URL addresses for resources that would benefit your customers, offering advertising to complementary businesses and perhaps even earning a bit of money from these same businesses to pay for your bookmark printing entirely!
Bookmark printing is a marketing tool that allows you to put yourself in your customer's view literally every time they open a book! Creating a bookmark and acquiring a full printing is no more difficult than drawing up flyers and much less expensive per piece.
By including information on your bookmark that will serve as a reference to your customers will encourage them to hold on to your piece of advertising. For example, include a calendar for the coming year with a New Years' marketing bookmark and perhaps your customer will hold onto your bookmark for the rest of the year. On one side of the bookmark, print the calendar. On the other side, print all of the information your customer will need to find you including a street address, website URL, phone number, hours of operation, and email address. As an added bonus, you may choose to print a coupon code for them to enter in and get an extra percentage or fixed dollar discount for a purchase of a certain amount.
Use the reference material on your bookmark printing as a way to promote your product. For example, if you own a hardware store then you may choose a measurement conversion chart for your bookmark printing. In the same way, a conversion chart for cooking may be of use if you sell cooking supplies or recipe subscriptions. If you offered subscriptions to a dieting service, then calorie listings for various foods or the number of calories burned for specific activities would go well on your book mark. Or perhaps you prefer to list URL addresses for resources that would benefit your customers, offering advertising to complementary businesses and perhaps even earning a bit of money from these same businesses to pay for your bookmark printing entirely!
