December 31, 2006

Letterhead Graphic

Letterhead graphics are the pictures that you choose to symbolize and stand for your business and the style with which you deliver your services. With your choice of size, color, and picture you can relate to the public things like your personality and style as well as the focus and mission of your company.

What message do you want to convey? Is the name of your business a little obscure, for example? If you run a clothing store called Frequency, you may want your letterhead graphic to further define the scope of your business. You might choose a dancing dress and high heels or overalls and frilly dress if it's children's clothes. If it's a classy clothing store, then your graphics may use thin sleek lines like a fashion sketch. A children's clothing store may use bright colors like blue and red to communicate fun and happiness.

Do you want your logo to exude excitement and or cutting edge technology? Your letterhead graphic can come in handy to help you create a mood and an expectation before your customer even checks out what you have to offer.

If you do event planning for weddings, then your letterhead graphics might use calligraphy or a multiple tiered wedding cake, perhaps two swans intertwined will convey the class that you will bring to the occasion. If you design software or fix computers, your letterhead graphic may be futuristic in style, denoting that you and your company are in the know when it comes to all the latest gadgets and software.

Creating your letterhead graphic can be one of the more fun, expressive parts of getting your business market ready. Use your imagination and the special touch you bring to the industry that no other company can match. With the right focus, your letterhead graphic can help define your business without words.

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December 26, 2006

Full Color Brochure Printing

Full color brochure printing is a great way to communicate with your customer while informing them of your new products and services and enticing them with a discount. Brochures easily fit into a size 10 envelope. With a hole punch and a rubber band, they hang on doorknobs. And of course, they nicely decorate the front counter by the register of local merchants as well as your own store.

A bulk printing of full color brochures will drop the price per piece considerably. Though full color prints are more expensive than simple black and white, the value of grabbing the attention of your customers with multi colored graphics, fonts, and headlines does not have a price. The professional look alone will warrant you the clientele willing to pay enough for your products and services to offset the costs.

How-to articles, letters of appreciation from other customers, expert insider information, and in depth historical or up to the minute information on the goings on of your industry all of these will serve to engage your customer and turn them in your direction when they are next prepared to make a purchase.

Creativity is the name of the game in advertising and with a bulk or wholesale full color brochure printing, you have a great opportunity. Enjoy yourself and let the brochure not only represent you and what your business has to offer but the style and personality with which you will offer it. Use sepia tones for an antique store or an elegant establishment. Use red as a highlighting color against grey tones to draw attention to particular details. Use animation for a children's day care or photos of the children who attend.

Double check the copy for mistakes before you send it to press to make sure you're sending all your customers to the right address!

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December 24, 2006

Booklet Printing

Booklet printing is a great marketing tool to promote your company, no matter what your business is. Simple, efficient, and informative full color booklets printed in bulk can represent you, your company, and your products and services, and at a cost you can afford.

No burgeoning business has a thousands of dollars to spend on a full fledged marketing campaign. Small businesses especially usually have one person making all the executive decisions advertising choices being just one of them. Money is tight in every area and it's especially important in a small business' infancy that each marketing move be strong and have a high percentage return in terms of results.

Booklet printing can do this for any small business. Relatively inexpensive per copy, they offer a great deal of information as well as room for contact information and graphics as well as a coupon or a fully described promotional deal. You may even choose to profile yourself if it is your services that you are selling or particular products that you know are popular.

Design your booklets with your audience in mind and limit time sensitive material unless you are pushing an event or a 'Hurry! Time's Running Out!' type of promotional sale. Choose one or two of the best neighborhoods near your business or particular specialty groups that need not just want, but need your product or service. Choosing your targets specifically and keeping your booklet info as general as possible with just the right amount of push to 'Act Now!' is the best way to effectively gauge your results and decide whether or not you should change the booklet printing design or the target.

Booklets are bright and catchy, large enough to attract attention when mixed in with the other mail on a side table. Booklets aren't easily misplaced and are worth pinning up on the family bulletin board as a reminder. Booklet printing is one of the best ways to get and keep the attention of your intended audience without spending all your profits.

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December 22, 2006

Letterhead Logo - Designing an Original

A letterhead logo is a design that is custom to you or your business. You can design the logo yourself by using a graphics program on the computer, draw it by hand, use a photograph that is original or have a logo design company do it for you. When using the letterhead logo for personal use, it is not necessary for it to be original and there are lots of clip art programs that have logo designs. If you plan to use the letterhead logo for business it must be an original design and not be copyrighted.

When designing a letterhead logo, you must make sure the design conveys what you want said about your company and you need to make sure that the letterhead logo is not too big or busy. You will also want to decide if you want a photograph, a line drawing or an abstract graphic for your letterhead logo. Though a photograph looks professional, it will cost more to print your letterhead logo than if you use a line drawing or abstract graphic. When using a photograph for your letterhead logo try to stick with images that are not too busy, and also make sure the photograph will be clear if scaled down in size.

If choosing to use a line drawing or abstract graphic, you want to choose either color or black and white. With a color letterhead logo, you have the options of a solid color or multi-colored letterhead logo. Whether you choose a solid color design for your letterhead logo or a multicolored design, make sure the actual design will look good with the type of color you choose.

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December 19, 2006

Discount Post Card Printing

Getting your discount post card printing taken care of is super simple. With a step by step website, your favorite printing business can even take care of it for you online and ship them to you. This will most likely be preferable since discount post card printing means bulk post card printing and the boxes of post cards that you are about to distribute across the city will be heavy!

Before you order your discount post card printing, consider what you will have printed. Because you will most likely be printing a large amount, decide whether or not you will be sending all of them out immediately or just a portion. If you do not have enough addresses to take care of each of the post cards, it is important that you not have any time sensitive material on your discount post cards.

For example, if you are having a huge sale the following weekend, it may not behoove you to have thousands of post cards advertising the date of the sale unless you intend to mail them all out the Monday before hand. Once the date of the sale has passed, your post cards will be useless to you. Sending them out with an old date, even with a sticker affixed to them announcing a new date for the sale, will make your business look amateurish.

Instead, use your discount post card printing to advertise your business and services in general. Give salient information like your website address (where you CAN advertise your upcoming sale), phone number, hours of operation, and street address of the store as well as directions on how to get there. This way, should you only use half of your discount post card printing, they will still be usable for your next mailing.

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