October 12, 2006

Flyer Printing Considerations

The flyer is a one page advertisement that is either handed out, mailed, or posted in prominent locations. Flyers typically advertise deals and specials from local companies, special events, and music concerts. Flyer printing, particularly if only a small quantity was required, used to be quite expensive due to the upfront costs required to set up the printing equipment. Modern flyer printing can be done digitally, which eliminates the set up difficulties and makes small orders economically feasible. Desktop printers are now advanced enough to allow flyers to be printed without employing the services of a print shop.

Most flyers are intended for local consumption, so flyer printing runs tend to be quite small. In times past this was a serious problem since setting up analogue printing equipment for a new run was time consuming and very expensive. This was because the printing plates had to be created and then mounted, resulting in a lot of work on the part of the print shop. For larger flyer printing runs, the setup fee was not as serious, since for larger runs the setup fee might be only a small percentage of the overall cost. However, if your flyer printing run only required 50 or 100 flyers, the setup cost was often prohibitive.

Today, small flyer printing runs are practical since digital printing technology has removed the expensive setup requirements. Now flyer printing runs are charged on a per flyer basis, so it is not a problem to print smaller runs.

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October 9, 2006

Printing Services

Business printing. Commercial printing. When you think about printing services, you want the best for your business, but often you have no idea what to look for. With the ever-expanding need for printed matter to distribute in an effort to promote your business services or merchandise, it is important to have business or commercial printing that will attract customers. The business world is a very competitive place, and if you want to succeed you need to make sure that your business stands out from the rest. But you also want your business printed pieces to be professional, so that they stand out in a good way, not as an example of poor or shoddy work.

Color printing services vary widely. Of course, if you want the highest quality four color printing, you must make sure that the printing company has CMYK four color printing capabilities. This is the kind of commercial printing that quality publications use for their glossy, professional, elegant covers and pages. Your business printing will almost certainly be attractive with the advantage of four color printing services.

Design and workmanship quality is also something to take into account when choosing business printing services. You can choose to design and print your own business printed matter, or you can go with a business printing company or commercial printing company that will do the design and printing for you. This is a personal choice, and one that must be made with caution. If you know nothing about designing and printing business matter, it might be better to go with a company that is skilled in commercial printing. While many software packages promise that you will get quality results with their product, the results you get could look somewhat less than professional and you could be disappointed in your efforts.

When it comes to business printing, you must take a lot of things into account.

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October 7, 2006

How to Create Quality Office Stationary for Your Small Business

Office stationary is a necessity in today's world. Since customers have become accustomed to receiving correspondence on custom office stationary, any small business that sends letters using only white paper runs the risk of being taken lightly. Fortunately, advances in computer technology as well as the widespread availability of low cost yet high quality personal computer color printers have created an environment where small businesses can create their own office stationary without having to spend the large amounts of money required to hire the services of a graphic designer or professional print shop.

Most businesses, whether large or small, use the Microsoft Office Suite of software products for their day to day business needs. With the rise of open source software, there are also free business software packages available that mimic the functionality of the Microsoft Office Suite, though there is no standard support with these products and they typically lag behind in features. However, regardless of what business software you use, it is fairly ease to create professional looking office stationary.

Most word processing programs allow you to create office stationary using templates. Templates are documents that are preformatted. An example of simple office stationary created using office software is a blank page with company contact information in the header and perhaps the footer, and a transparent corporate logo as a watermark. Whenever you create a document using the template, it will automatically include the office stationary you designed. The document should be printed on a color printer when finished.

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October 4, 2006

Custom Post Card Printing

Custom post card printing offers you the chance to have your business post cards the opportunity to look as realistic and professional as a custom photograph. When choosing a custom post card printer, there are tons of options. For instance, you can choose business post cards that are printed in full color on both sides, or have only one side printed, or are printed in full color on one side and have simple text on the other side. Custom post card printing offers you options to suit your tastes and your budget. You can customize your post cards to whatever type you need, which is the beauty of custom post card printing.

Most custom post card printing services are not expensive, either. By doing a little research about various online and offline printers, you can find one that will give you exactly what you want while also being an affordable choice. However, it makes sense to choose at least 12 pt. paper, and get a glossy UV finish so that your post cards make a great impression.

So choose the size you want the color printing you want and the amount of printing you want, because there is a very good chance that a custom post card printing service is right around the corner or simply a click away on your computer.

Post cards are a phenomenal way to advertise your business. They are cheaper to mail than other types of flyers or brochures, and they give you ample opportunity to advertise your business while still giving you a way to keep advertising costs down. So if you are thinking of using post cards in your next advertising campaign seek out a custom post card printing service and do yourself a favor by having the best post cards available for your business.

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October 2, 2006

Attract Attention with a Full Color Brochure

Using a full color brochure allows your message to stand out from the crowd and score crucial first impression points. With the widespread availability of high quality inexpensive color laser and inkjet printers, it is possible to run a full color brochure printing without having to hire the services of a commercial print shop.

Studies have shown, and common sense dictates, that people respond much more favorably to printed material that is in color than they do to similar material printed in black and white or grayscale. Information can be conveyed much more easily in a full color brochure because the color becomes another information element and allows key information to be offset or highlighted without wasting valuable brochure real estate with borders and callouts.

The price of quality color printers has decreased dramatically, and it is now possible to get a decent color printer for a couple of hundred dollars or less. This means that full color brochure printing is available to anyone. There are numerous software applications that will help you design and layout a full color brochure, and it is possible to create a good looking full color brochure in a couple of minutes.

If you are printing large numbers of full color brochures, then it might be necessary to considering using a professional printing service. Be sure to comparison shop and try to estimate the cost in both time and dollars it would take to run a full color brochure printing from your desktop (do not forget to figure in the price of ink) and compare that estimate with the amount charged by a print shop. No matter what choice you make, choosing to go with a full color brochure will pay dividends.

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