Direct mailing is one of the most effective marketing tactics available to the modern corporation. With new federal laws that limit when and how companies can contact customers via telephone and electronic mail, sending a letter and sales brochure via the mail is one of the last truly effective direct marketing tactics. Combining a sales brochure with a sales letter is a great one-two punch combo that has led to many successful direct mailing experiences. The letter introduces the customer to the product and piques their interest, while the sales brochure expands upon the product and details how the product is useful to the consumer. This article discusses how to write an effective direct mail sales brochure.
To write a sales brochure that is able to both inform and persuade potential customers, the author must be intimately familiar with the product or service being offered. Not only must the author have a deep knowledge of what is being offered, but he/she must also truly believe in its value. The public has an uncanny ability to pick out material that is produced half heartedly, and a sales brochure that is written by an author who is lukewarm about or, perhaps worse, completely ignorant of the product is not likely to persuade the potential customer.
Good sales brochures are both informative and persuasive. The customer looks to the sales brochure to expand upon the information given in the sales letter and provide direct evidence of how the product can solve their particular problem. Therefore, the best sales brochure writers try to anticipate the most common customer needs and address them in the sales brochure.
Three Places You Can Find Full Color Printing
When it comes to printing your documents for work or for school, you have to choose between full color printing or black and white printing. You can do either with custom printing options in various ways. So, no matter if you are interested in brochure printing or flyer printing, you have several options to choose from when deciding who to use for the services.
Online
Most business people of today and even many students and other consumers use the Web for a majority of their purchases. After all, there is nothing much easier than sitting in the comforts of your own home while you are making your purchases and plans. You can get many deals on color printing when you shop online. So, if you dont have the time to look around at other service locations, you should try online printing options.
Local Printing Shop
If you need something quickly, you might want to consider getting your full color printing needs fulfilled locally, at a local printing shop. You likely will have at least two or three options, if you live in a moderately large town. Of course, if you live in a rural area, you may not have this option at all when it comes to your color printing tasks. Many times, your local shops will be able to process and print your order the same day you bring it in. So, it can often be more convenient to shop locally for your printing needs.
Your Office
If you have the printing equipment you need, you can print your full color printing tasks right in your own office. It may take more time and effort than if you allowed someone else to do it, but overall, you will be saving yourself money. It is usually cheaper to do it yourself. So, consider getting the proper paper, programs, and printer you need to do your printing in your office. This is especially helpful if you print a lot throughout the year.
Three Places You Can Find Full Color Printing
When it comes to printing your documents for work or for school, you have to choose between full color printing or black and white printing. You can do either with custom printing options in various ways. So, no matter if you are interested in brochure printing or flyer printing, you have several options to choose from when deciding who to use for the services.
Online
Most business people of today and even many students and other consumers use the Web for a majority of their purchases. After all, there is nothing much easier than sitting in the comforts of your own home while you are making your purchases and plans. You can get many deals on color printing when you shop online. So, if you dont have the time to look around at other service locations, you should try online printing options.
Local Printing Shop
If you need something quickly, you might want to consider getting your full color printing needs fulfilled locally, at a local printing shop. You likely will have at least two or three options, if you live in a moderately large town. Of course, if you live in a rural area, you may not have this option at all when it comes to your color printing tasks. Many times, your local shops will be able to process and print your order the same day you bring it in. So, it can often be more convenient to shop locally for your printing needs.
Your Office
If you have the printing equipment you need, you can print your full color printing tasks right in your own office. It may take more time and effort than if you allowed someone else to do it, but overall, you will be saving yourself money. It is usually cheaper to do it yourself. So, consider getting the proper paper, programs, and printer you need to do your printing in your office. This is especially helpful if you print a lot throughout the year.
A marketing brochure can enhance your sales efforts instantaneously. You can use your custom marketing brochure to stay in touch with customers, describe a product or detail the services you offer. The possibilities are endless. The first page of your marketing brochure a reader will see is the front cover. If you make the common mistake of loading the marketing brochure with technical jargon, you have as good as lost a sale. The object is to motivate the reader with thought-provoking statements that tells the reader that there is something inside that will interest them.
You need to decide whether you want to have your marketing brochure done professionally or if you want to design it yourself. If you have your marketing brochure done professionally you know you are getting a quality product with top of the line printing techniques and you can get large quantities made in less time than making them yourself. Also with having your marketing brochure professionally printed, you can choose from several different templates and designs.
By creating your marketing brochure yourself, you can save both time and money. Whether you are a real estate agent or an accountant, the influence of a well-done marketing brochure that conveys your message with visual impact cannot be overestimated. It is easy to create your own marketing brochure inexpensively by using a high-quality printer and the right paper. Also, by creating the marketing brochure yourself you can print only what you need, and avoid the infexible amounts that you would have to have printed if you used a professional print shop.
Business stationary is ubiquitous within the business world. Creating documents on business stationary gives all of your correspondence a professional look and feel and, since almost all business stationary includes contact information, using business stationary ensures that your contact information is always available to the customer which encourages continued contact. However, more and more commercial communication takes place via email. Fortunately, it is possible to create business stationary for use in electronic communication so it is now possible to reap the full benefits of using business stationary combined with the convenience and cost effectiveness of using electronic communications.
The internet exists in a multitude of forms. Files are transferred using the file transfer protocol (FTP), access to remote terminals and online chat forums uses telnet and secure shell (SSH), and other communication protocols exist for other purposes. However, the internet has most impacted daily life with two particular technologies. The first is the world wide web, which uses a markup language called hypertext markup language (HTML) which allows documents to be formatted in a graphical manner. The other internet technology that has most impacted the world is electronic mail (email). With email, it has become possible to send text messages instantly and for virtually no cost. Email business stationary combines these two internet heavyweights by using HTML, with its ability to create well formatted and graphically enhanced documents, to sculpt electronic messages.
Most modern email programs allow users to send and receive HTML messages. To create email business stationary, it is necessary to simply create an HTML background and incorporate it into your message. Note that some email programs do not allow HTML formatting, so your business stationary might not be available to all readers.
