Offset printing is the most common printing technology in use by commercial print shops. Offset printing involves transferring the ink from the plate roller to an intermediate (or offset) roller, which is typically made of rubber, before applying it to the print media. Other types of printing contact the printing media directly with the plate roller. Offset printing has several distinct advantages over other printing methods.

Offset printing offers a number of improvements to older printing methods. First, it is possible with offset printing to print on a number of different types of media, not just paper. Since offset printing uses a flexible rubber roller, images can be transferred to media such as cloth, fur, and other nonstandard printing materials. Additionally, offset printing typically creates higher quality documents because the rubber roller conforms to the print media, whereas the inflexible rollers in older printing techniques would sometimes blur letters if the media was not fed precisely. The printing plate in offset printing typically lasts longer since the plate is only contacted by the rubber offset roller and not the abrasive print media which can wear down the plate with prolonged contact.

The first offset printing machine was created in England in the late nineteenth century, but was only created for printing on metal and was not considered to be a replacement for stone roller printing. The full potential of offset printing was not recognized until the early twentieth century when American printer Ira Washington Rubel noticed that documents printed by offset printing were of higher quality than other documents. Since then, offset printing has come to dominate the commercial printing landscape.

In the past, when a company needed to create a tri fold brochure, they had to take the job to a specialized print shop which required an unwelcome expenditure of time, money, and effort. It is now possible to create a high quality, professional looking tri fold brochure using common office software and standard desktop printers thereby removing the need to have your tri fold brochure printed at an expensive print shop.

The Microsoft Office Suite is the most popular business computer software in the world and is used by almost all companies. The flagship of the Microsoft Office Suite, Microsoft Office Word, has functionality included that makes it simple to create a tri fold brochure. To help with your tri fold brochure design, it is possible to download a sample tri fold brochure template from the internet to help you get started.

The first thing to consider when creating a tri fold brochure is how it should be folded. The two common folding types are the accordion fold and the roll fold. Once you have decided on the folding method, set up your margins and columns using the page setup option in Microsoft Word. You want the spacing between the columns to be double the margins to keep each column centered when the paper is folded. After you have setup the page, it is time to add your pictures and text. That's it–your tri fold brochure is complete. If you used a tri fold brochure template, it is courteous to send the tri fold brochure template creator a thank you email.

Letterhead and logo design should be one of your primary concerns after you have finished registering your business at the court house. The design of your logo and letterhead together create your brand, and it is your brand that is going to make your business well known on the Internet and out in the world.

But what if you're not artistic? What if you don't even have any idea what your logo or letterhead? No problem. There are a multitude of people in the advertising business and graphic design field who are more than willing to help you out. But if even that seems too overwhelming, there are a variety of services in which you can create your own unique logo and letterhead.

Many sites offer you your choice in:

* Font
* Font size
* Font color
* Graphics
* Background colors
* Placement
* Border design
* Size

When you create your own personalized combination of all of these choices and integrate your business's name and slogan, you will have created a design unlike anyone else's anywhere. This is the beginning of creating your brand, a mark that signifies to potential customers that your business is responsible for the work. Soon, your brand will signify quality to those who see it.

A great logo and letterhead will go far toward introducing your business as professional long before you get the chance to prove it through high quality work and great customer service. Additionally, your letterhead, especially, works as an advertisement for your business every time you use it to send out a letter, a memo to suppliers or distributors, or an invoice or receipt to your customers. Every time your customer sees it, the more ingrained it will become to naturally turn to you first for their purchases.

Sales brochures are necessary for any business that has any kind of service or any kind of product for sale. You want to communicate a message about your business and what you offer. You want to attract your target customer so that they will know what you have to offer and so that they will remember your business when they need a particular type of product or service.

Sales brochures are one of the best and most powerful marketing tools available to any business. They give detailed information, and provide pictures and advertisement material that will sell your product or service effortlessly. A good sales brochure is one of the most valuable things you can spend your printing and advertising budget on.

Of course, you don't want to spend your entire printing budget on your sales brochures. So you will want to find a printer that will give you a lot for your printing dollar. This is especially important if you are new to the business world and do not have a lot of ideas about what kind of sales brochure you want. Find a printing service that will offer everything from the professional and attention-grabbing design to the final printing of your sales brochure. If you work with one company for the entire process, you are much more likely to get a sales brochure that reflects your business.

No matter what kind of sales brochure you go with, there are a variety of styles and approaches. The key is to find the one that works best for your service or for your product. You want to attract customers, and if you have a sales brochure that is not professional or does not do a good job of selling what you have, then it was not worth your time and money. An excellent sales brochure is worth spending time on.

Full color brochure printing is a great way to communicate with your customer while informing them of your new products and services and enticing them with a discount. Brochures easily fit into a size 10 envelope. With a hole punch and a rubber band, they hang on doorknobs. And of course, they nicely decorate the front counter by the register of local merchants as well as your own store.

A bulk printing of full color brochures will drop the price per piece considerably. Though full color prints are more expensive than simple black and white, the value of grabbing the attention of your customers with multi colored graphics, fonts, and headlines does not have a price. The professional look alone will warrant you the clientele willing to pay enough for your products and services to offset the costs.

How-to articles, letters of appreciation from other customers, expert insider information, and in depth historical or up to the minute information on the goings on of your industry all of these will serve to engage your customer and turn them in your direction when they are next prepared to make a purchase.

Creativity is the name of the game in advertising and with a bulk or wholesale full color brochure printing, you have a great opportunity. Enjoy yourself and let the brochure not only represent you and what your business has to offer but the style and personality with which you will offer it. Use sepia tones for an antique store or an elegant establishment. Use red as a highlighting color against grey tones to draw attention to particular details. Use animation for a children's day care or photos of the children who attend.

Double check the copy for mistakes before you send it to press to make sure you're sending all your customers to the right address!