Since the days of Gutenberg, commercial printing has required the creation and placing of printing plates that are physical representations of the information being printed. Each new document or page required a new plate, which involved manual labor to create and place the plate which meant that each new commercial printing run required a great deal of intervention and, by extension, cost. Digital printing is a new innovation that allows the real time computer control of the printing plate and eliminates the need for human intervention when the document changes. Additionally, digital printing allows for logic to be applied during the printing process which gives the printer unheard of flexibility and document control.
Digital printing presses use electronic means to create and update the plate drum. Most digital printing presses use an electrostatic method to adhere ink particles to the printing plate roller. No longer is the printing plate a static object that must be created and manually changed between printing runs. In digital printing, the plate can be changed dynamically without manual intervention of any kind. This means that digital printing presses can print small runs without incurring the enormous set up expenditures that are common with older printing technologies. Also, digital printing allows real time updating of the plate, so it is possible to print custom documents that vary even within one digital printing run. For example, if numerous copies of a document are being printed for a conference using digital printing, it is possible to add the recipients name to each document. Digital printing allows flexibility unheard of in other printing processes.
If you want your mailings and letters to stand out above the rest, you should consider creating your own logo and stationery for your business and personal needs. It is a creative way to show people that youre someone who rises above with creativity and class. You can choose to use color letterhead or black and white. The style also may vary, depending on what you are using the stationery for.
Business
Your business logo and stationery should obviously be different than your personal. When thinking about designing your letterhead, you might want to stay away from a color letterhead, unless you are a creative business. If you do more professional and traditional business services, a black and white letterhead would be more appropriate. You can choose to design your own logo or you can have a graphic artist do it for you. Often times you can get programs on your computer that will help you design your own.
Personal
When it comes to personal logo and stationery choices, anything goes! Often families will get an artist to design their family logo and use it for all occasions, including invitations to friends, holiday cards, and other mailing occasions. This is a neat way to connect your family and to personalize each mailing you place in the mailbox. Your friends will likely love your creativity so much they will want their own customized logo and stationery. That is when you can choose to reveal who helped you create it, or keep the secret all to yourself!
Overall, having your own logo and stationery is a great idea. It is usually not very expensive to have your own created or to do it yourself. The most expensive part is getting the items printed with your logo on it. However, if you do it yourself or get your graphic artist to allow you to save the image on your personal computer, you should be able to create your own items cheaply.
One thing that many people have in common is a love for reading. If you are an avid reader, you know how important it is to always have a bookmark handy. You may or may not care what it looks like, but you can really get creative if you get into bookmark printing at home. Since this task is so simple, you can even do custom bookmarks for parties and other events. Think about it: you go to a dinner party and a custom bookmark is waiting for you at your place setting. It is an adorable and inexpensive way to give your guests something small and personal to take home with them.
In addition to adult parties, you can do bookmark printing for childrens parties as well. Allow each child to design their own custom bookmark and then print it out for them. Many greeting card software programs will give you templates to work with. In addition, you can often find places online where you can get free bookmark templates to work with.
A custom bookmark makes a great wedding favor as well. You can make the initial bookmark yourself and get the rest printed professionally if you have a large number of guests coming. However, if you have the time, you can purchase pretty wedding paper at your office store and do it all yourself at home. It is inexpensive and creative. Your guests will remember it forever.
If you want a fancier bookmark, you might want to head to the local printing store for assistance. However, if you only want something to send home as a party favor, you can certainly do it yourself. So, start planning ahead and see what you can come up with for your next party. Your guests will love your thoughtful gesture and you will have a blast creating your custom bookmarks.
Bookmark printing is a marketing tool that allows you to put yourself in your customer's view literally every time they open a book! Creating a bookmark and acquiring a full printing is no more difficult than drawing up flyers and much less expensive per piece.
By including information on your bookmark that will serve as a reference to your customers will encourage them to hold on to your piece of advertising. For example, include a calendar for the coming year with a New Years' marketing bookmark and perhaps your customer will hold onto your bookmark for the rest of the year. On one side of the bookmark, print the calendar. On the other side, print all of the information your customer will need to find you including a street address, website URL, phone number, hours of operation, and email address. As an added bonus, you may choose to print a coupon code for them to enter in and get an extra percentage or fixed dollar discount for a purchase of a certain amount.
Use the reference material on your bookmark printing as a way to promote your product. For example, if you own a hardware store then you may choose a measurement conversion chart for your bookmark printing. In the same way, a conversion chart for cooking may be of use if you sell cooking supplies or recipe subscriptions. If you offered subscriptions to a dieting service, then calorie listings for various foods or the number of calories burned for specific activities would go well on your book mark. Or perhaps you prefer to list URL addresses for resources that would benefit your customers, offering advertising to complementary businesses and perhaps even earning a bit of money from these same businesses to pay for your bookmark printing entirely!
Four color printing is the best in the business. While some printers use other processes, the plain fact is that four color printing is the highest class of color printing available. This is the kind of printing those premium magazines and other types of top-flight publications use. When you are thinking about printing services for your business, whether it be brochures, newsletters, business cards or other types of business publications, you should always consider four color printing.
Every business wants to look professional, and one sure way to do that is to take advantage of the many online and offline companies that offer the kind of quality four color printing that you want for your business communications. While four color printing used to be costly in the past, it has become highly affordable for nearly any business, big or small. If you think you don't have that type of printing costs in your budget, it pays to check out four color printing services. You will most likely be surprised at the low costs, and many printers will work very hard to accommodate your needs at a price that will be reasonable. This is because they want your repeat and referral business!
In the past, four color printing had also been time consuming, because the turn around time for four color printing was traditionally much slower than three, two or one color printing services. However, this has changed. With new advances in technology, four color printing has become much simpler and quicker for companies that provide this type of printing service. This means that requesting professional quality four color printing will not take much more time than the less attractive printing options. So when you are deciding what type of printing you want on all your business communications, you should definitely consider four color printing.
