You may be getting many pieces of junk mail in your mailbox these days and be leery of sending out business mail for no reason. With the cost of postage rising all of the time, it is no wonder everyone is cutting back on their mail sending. However, there are certain times when it is necessary to send out business mailings. One of the cheapest ways to do this is via a business post card. You can send business post cards for much less than a brochure or tri fold flyer. So check into post card printing and get business post cards ready for you to mail out today. Check out these reasons many businesses choose to use a business post card.
Moving
The most popular reason for using a business post card is for when you are moving your business to a different location. Instead of spending money on the envelopes, paper, and increased postage it costs to send out an official letter telling your customers and clients your new address, you can instead send out a simple business post card for the task. Just include the fact that you are moving and your new address. Your clients will be most likely to read and save a business post card for future reference then they would a regular sized letter.
New Services
In addition to moving, many business owners will send out a business post card when they start offering a new service. You may have increased your existing services and want your clients to know about the changes taking place. A business post card is a great way to get the word out that you are offering something new or improved.
You can easily do post card printing yourself, if you like or you can get a local copy shop to do the printing for you. No matter which method of post card printing you choose to look into, you can guarantee your clients will pay attention to your cool business post cards and what they say. You will also save money due to the fact that it is much cheaper to send a post card than a regular sized letter. When you are only mailing one, the few cents in the difference might not make a big difference. But, if you are mailing thousands, it can really add up in the end.
Getting your discount post card printing taken care of is super simple. With a step by step website, your favorite printing business can even take care of it for you online and ship them to you. This will most likely be preferable since discount post card printing means bulk post card printing and the boxes of post cards that you are about to distribute across the city will be heavy!
Before you order your discount post card printing, consider what you will have printed. Because you will most likely be printing a large amount, decide whether or not you will be sending all of them out immediately or just a portion. If you do not have enough addresses to take care of each of the post cards, it is important that you not have any time sensitive material on your discount post cards.
For example, if you are having a huge sale the following weekend, it may not behoove you to have thousands of post cards advertising the date of the sale unless you intend to mail them all out the Monday before hand. Once the date of the sale has passed, your post cards will be useless to you. Sending them out with an old date, even with a sticker affixed to them announcing a new date for the sale, will make your business look amateurish.
Instead, use your discount post card printing to advertise your business and services in general. Give salient information like your website address (where you CAN advertise your upcoming sale), phone number, hours of operation, and street address of the store as well as directions on how to get there. This way, should you only use half of your discount post card printing, they will still be usable for your next mailing.
Direct mailing is one of the most effective marketing tactics available to the modern corporation. With new federal laws that limit when and how companies can contact customers via telephone and electronic mail, sending a letter and sales brochure via the mail is one of the last truly effective direct marketing tactics. Combining a sales brochure with a sales letter is a great one-two punch combo that has led to many successful direct mailing experiences. The letter introduces the customer to the product and piques their interest, while the sales brochure expands upon the product and details how the product is useful to the consumer. This article discusses how to write an effective direct mail sales brochure.
To write a sales brochure that is able to both inform and persuade potential customers, the author must be intimately familiar with the product or service being offered. Not only must the author have a deep knowledge of what is being offered, but he/she must also truly believe in its value. The public has an uncanny ability to pick out material that is produced half heartedly, and a sales brochure that is written by an author who is lukewarm about or, perhaps worse, completely ignorant of the product is not likely to persuade the potential customer.
Good sales brochures are both informative and persuasive. The customer looks to the sales brochure to expand upon the information given in the sales letter and provide direct evidence of how the product can solve their particular problem. Therefore, the best sales brochure writers try to anticipate the most common customer needs and address them in the sales brochure.
Custom post card printing offers you the chance to have your business post cards the opportunity to look as realistic and professional as a custom photograph. When choosing a custom post card printer, there are tons of options. For instance, you can choose business post cards that are printed in full color on both sides, or have only one side printed, or are printed in full color on one side and have simple text on the other side. Custom post card printing offers you options to suit your tastes and your budget. You can customize your post cards to whatever type you need, which is the beauty of custom post card printing.
Most custom post card printing services are not expensive, either. By doing a little research about various online and offline printers, you can find one that will give you exactly what you want while also being an affordable choice. However, it makes sense to choose at least 12 pt. paper, and get a glossy UV finish so that your post cards make a great impression.
So choose the size you want the color printing you want and the amount of printing you want, because there is a very good chance that a custom post card printing service is right around the corner or simply a click away on your computer.
Post cards are a phenomenal way to advertise your business. They are cheaper to mail than other types of flyers or brochures, and they give you ample opportunity to advertise your business while still giving you a way to keep advertising costs down. So if you are thinking of using post cards in your next advertising campaign seek out a custom post card printing service and do yourself a favor by having the best post cards available for your business.
Bookmark printing is a marketing tool that allows you to put yourself in your customer's view literally every time they open a book! Creating a bookmark and acquiring a full printing is no more difficult than drawing up flyers and much less expensive per piece.
By including information on your bookmark that will serve as a reference to your customers will encourage them to hold on to your piece of advertising. For example, include a calendar for the coming year with a New Years' marketing bookmark and perhaps your customer will hold onto your bookmark for the rest of the year. On one side of the bookmark, print the calendar. On the other side, print all of the information your customer will need to find you including a street address, website URL, phone number, hours of operation, and email address. As an added bonus, you may choose to print a coupon code for them to enter in and get an extra percentage or fixed dollar discount for a purchase of a certain amount.
Use the reference material on your bookmark printing as a way to promote your product. For example, if you own a hardware store then you may choose a measurement conversion chart for your bookmark printing. In the same way, a conversion chart for cooking may be of use if you sell cooking supplies or recipe subscriptions. If you offered subscriptions to a dieting service, then calorie listings for various foods or the number of calories burned for specific activities would go well on your book mark. Or perhaps you prefer to list URL addresses for resources that would benefit your customers, offering advertising to complementary businesses and perhaps even earning a bit of money from these same businesses to pay for your bookmark printing entirely!
