Do you have a need for a small number of a full color printed brochure but do not want to pay the cost to print it on an offset press?  Then you should consider using a digital press or digitial copier.  Not only will you get pleasing quality and color, but the cost is pleasing as well.

The reason we can achieve this is becuase we can print right from your file and do not have to worry about press set up, plates, film, proofs, ink, wasted paper, you name it.  If you want 50 sheets, then you get 50 sheets.  It is that simple.  And like offset printing, every sheet that comes off of the digital machine looks as good as the original, unlike making copies, which can degrade quality.  Don't get me wrong, sometimes we need to make copies and they can do just fine, but the real strength about printing right from the file is the top notch quality that can be achieved over copies.

As far as price is concened, you can get digital printed sheets for as little as $.14 each sometimes.  Even if you had to pay $1.00 per sheet, on 100 sheets you only are out $100.  Try to get that rate on an offset press for that low of a quantity.  Not going to happen!  You would be looking more at $300-500 depending on the market.

Food for thought…

 

When sifting through your mail on a daily basis you cannot help but notice the number of postcards that you may get.  Although they can be annoying and overwhelming, they can be quite effective in delivering their message when being thrown away.

When you consider the types of direct mail you get, you rarely open the pieces that are contained in an envelope, unless the marketer has done an effective job at making the envelope compelling enough to open.  Most of the time this is not the case and the envelope just gets discarded before being opened.  While postcards are most likely going to get discarded as well, at least they will be viewed while the person is in the process of sorting what is trash and what is not.  The advantage the postcard holds is that the person may “accidentally” read your message and get pulled into your campaign because it is printed right on the card.  Even if your postcard is boring looking, the reader does not have to take that extra step of opening anything as in the case of a letter or envelope.

I am not suggesting that all direct marketing should be done via postcard and sales letters contained in envelopes are not effective because they all have their place and strategic advantage.  It is just that most of the time postcards can be viewed ad a waste and ineffective while my argument suggested that not to be true.  Let’s not forget that a postcard can be done on a tighter budget compared to a letter campaign.

So long live the Postcard!

YES! 

If you have a project that differs in any way from what we have listed in the products and pricing, just contact us via phone, online chat, or email and we will be happy ot get you a custom quote.

Since commercial printing is so custom and complex at times, it is hard to inlcude every single paper, size, and option available.  What we have listed are some of the more common things we run across on a day-to-day basis. 

Cost is always an issue in marketing. If you pay more for marketing than the return you get from clients, your business obviously can't grow. This is why many companies look for cheap postcard printing.

Check out all the companies you are considering thoroughly. Some companies offer only one package for cheap postcard printing. They will print your postcard for you, and you save money by addressing the postcards, stamping them, and mailing them.

Printers offer cheap postcard printing in a variety of packages. Some include labeling, stamping, or mailing. Some offer all three options.

Check out all the options. You might find cheap postcard printing at rock bottom prices if you are willing to do the extra work, but remember that the time you spend organizing your mailing is time not spent with clients.

Look at all packages offered for cheap postcard printing. Some companies claim that it is cheaper for them to label and mail the cards than it is for you to do it yourself because they can save you on postage. Make certain the company is reliable and is actually doing what they said they would do. A good way to check out the reliability of the company is to include the names of a few of your friends.

In addition to costs, consider the quality of the product. Get samples. See what advice they give. Hire the company you trust to make the postcard look professional.

Cheap postcard printing can work. When you are convinced you have a printer who puts out quality products, give them a trial. If your referral base grows as a result, you will have a cheap postcard printing campaign that works for you.

You know all about the advantages of postcard marketing. The next step is to find a postcard printing company.

There are many choices when looking for a postcard printing company. You can look locally or online. Pricing varies, and so do services. Determine which services you need and choose the postcard printing company that offers the best package.

If you're certain you know what you are doing, choose a postcard printing company that offers the services you need for mailing. Some only offer printing services, others will label, stamp and mail your postcards. Often full service is similar in price to straight printing. It may even be cheaper to use full service than to mail your own, but be certain the company is reliable before you do this.

If you aren't certain of your ability to design a postcard or aren't certain what should go on it, consult with a postcard printing company experienced with this type of direct mailing. A postcard printing company should be able to give you advice on colors, weight and size of the postcard, and appropriate font. They should know what works well to increase your response rate.

When you've found a postcard printing company that meets your needs, the last step is to be certain they are somebody you can work with. You might have questions or want to make changes. You need a company that you can call without a hassle.

You can find a postcard printing company almost anywhere. The trick is getting the right one. Use the above advice as a start to finding a postcard printing company that can do the job for you.