To
Pick up Your
Sample Package
Click here NOW!
|
|
Lexington-Fayette 4 colour postcards An Easy Way To Advertise
Glendale Buying Wholesale Commercial BrochuresHow much letterhead and office stationary does your business use daily? How about on a weekly or annual basis? Whether a new business or "old hat" in the industry chances are you may benefit by ..... Full colour postcards provide an easy method for advertising your products, services and business to the public. In fact, postcards are a terrific method for generating leads inexpensively.
Tips for Using Images from stock photography companies
Anaheim Brochure Paper ProductsThere are various promotional printing items business owners and individuals use to promote their business or educate consumers, including brochures. Among the ..... Know the image size required for your layout before you purchase stock photography online. Please read their information prior to purchase as it will determine, price, color, file size, copyrights, resolution and quality. Each image should be at a resolution of 300dpi for the final size in your layout. Reminder: get the image in CMYK color mode (rather than RGB) if possible.
Sending full color postcards directly to your current customers and prospective customers is a simple method for marketing your services inexpensively. There are some tricks of the trade however, you can master to make sure your postcard campaign packs the most punch.
Q: How do I know what resolution is for my digital camera?
A: Most of the newer digital cameras will let you know what the image resolution is. But there are still others that will only tell you what the pixel dimensions of your image. If you know what the pixel dimensions of your images are either from the camera itself or through the image editing software, you can do a little math to determine the resolution, and the size you need to print the image at for the clearest and sharpest printed image possible.
Q: Is there anything special I need to do for a 2 color job?
A: It depends on whether or not your job is printed in four color process, or as a one or two color job. If you need print one or two colors, it is recommended using PMS (Pantone Matching System) colors, and your colors will match what is shown in the PMS books. This may or may not match what you see on your screen. If color is critical for the piece, you should think about purchasing your own PMS books.
To make sure they print the correct color keep this in mind. If they print in full color or four color process, make sure that when you set up your file, you set it up in CMYK - NOT RGB.
Tips For Creating An Effective Postcard Campaign Here are some tips to consider when creating your postcard campaign.
Postcards have to look good, so take some time to design them professionally.
A Lexington-Fayette, Kentucky postcard campaign will only benefit you when you offer customers something that encourages their response. You should include a "call to action" when creating your postcard campaign.
Make sure your message is simple, concise and clear so your customer is more likely to read than throw away your postcard.
If you need to, download a template for creating custom postcards for your business.
Consider distributing postcards manually or through free card displays available at many retail outlets and commercial stores or chains.
Choose a suitable print vendor and find out what their needs are with regard to postcard printing, including how much bleed is necessary for color images.
Tip: Plan what program is best to accomplish your goal. QuarkXpress or Pagemaker are the programs best designed for page layout. Illustrator is great for line art, but is limited in page sizes. Freehand is usually best to overcome this page size limitation.
|
|