Tips And Advice for a Successful 8 ½" x 11" Brochure

A full color 8 ½" x 11” brochure is a great way to showcase your company's products, services or image. This size of a brochure is a simple, straight forward format. It can be printed on one side only or on both sides. The beauty of an 8 ½" x 11" size piece of paper is that it can take many forms. An 8 ½" x 11" size piece of paper can be designed to be either a high quality brochure, an eye catching flyer, a sell sheet or even a very informative data/ product sheet.

The 8 ½" x 11” brochure is our most popular size brochure for good reason - It is the perfect size for presenting your information, when it is folded down to 3 equal panels it fits perfectly into rack card displays and fits nicely into # 10 Envelopes, but most importantly it just looks and feels right in your customers hands. It is the perfect way to promote your products or services.

Brochures come in several different sizes. And yes the 8 ½" x 11” brochure is our most popular, but we also offer two more popular brochure sizes that range from the 11" x 17" all the way to the unique 8.5” x 14” format. This page highlights the popular 8 ½" x 11" size brochures. If you would like to learn more about the 8 ½" x 14" size brochure or an 11" x 17" size brochure, click on their respected link.

Folding Options

The number and types of folds you select in your layout enables a variety of looks and function for your brochure. For instance, It can be presented flat or it can be folded it several different looks. Fold an 8 ½" x 11" sheet of paper into three equal parts and you have created a tri-fold brochure. By folding it this way, you have created a 6 panel brochure (3 on the front and 3 on the back), which can even be designed as a self-mailer. We also offer a Gate-Fold, a half fold and a Z-fold. For a visual image of the different fold options we offer our clients, refer to the middle section of this page and click on the different options to help you visualize what your brochure will look like.

The 8 ½" x 11" size brochure can be used to build an image for your company, promote an event, promote a specific product, show detailed product specifications, or any of the hundreds other purposes.

Color Options

Most of our clients have their brochures printed in full color (4 color process printing). However, we also offer black, one color, and two color printing as well. The second side can be ordered blank, or printed with black ink, one color printing or two color printing or also full color printing. Four color ink on the front and for color ink is the most popular way our brochures are printed and offer the most dramatic effect.

Varnish Coating

We offer a varnish coating option. Varnish is a liquid coating that is applied to the paper for both protection and appearance. It is great for giving your brochure an extra layer of protection and also adds that "professional" look to your piece.

Paper Options

MyPrintShopOnline.com also offer many paper stocks. Just refer to the print estimator worksheet above to see all the paper options that are offered for the 8 ½" x 11” brochure and how it will effect the final cost of your brochure.

Design Advice For an 8 ½" x 11" Brochure

The 8 ½" x 11" brochure is a great way to communicate information and to inform your customers about your products and services. Whether you create a general sales brochure or a product brochure which concentrates on specific items you sell, your brochure pamphlet must be professional in design and quality. Your goal is to create content which will entice buyers and give them the information they need to be ready to purchase your goods and services. In order to successfully do this, you should definitely consider professional brochure printing services to fit your brochure printing needs.

Your 8 ½" x 11" brochure should concentrate either on promoting your company’s general services or concentrate exclusively on a specific product set. If you want to make the most of the opportunities that an 8 ½" x 11" brochure can offer, you should have more than one brochure available for distribution to your customers which are suitable for different purposes. Having a brochure with your company’s general business specializations and also having unique brochures for your distinctive product lines will help you to provide information to your customers who have specific needs and relationships with your business.

An 8 ½" x 11" tri fold brochure printing is the most common approach to select for your company brochure. Using this format will give you six separate panels to work with including three on each side. You can also expand your design to use two to three panels on each side of your brochure. This is a good option if you are including photographs that are more visually appealing when viewed on a larger scale, and also if you want to really hone in on a specific offering and its details. When including photographs you must invest in full color brochure printing to make the most of your print brochure efforts. You may be tempted to keep it simple with black and white, but the full color printing will allow your custom brochure to include detail and add style which your customers will definitely appreciate and take notice.

Printing Advice For an 8 ½" x 11" Brochure

When you are planning the creation of a custom brochure, you should keep the quality of your product high and brochure printing services will help you to achieve this goal. Also, make sure to benefit from tri fold brochure printing in conjunction with full color brochure printing to create the best quality product for your customers.

While you may be able to save money by designing and producing your own 8 ½" x 11" brochure, you probably will not be able to reproduce the quality product that you will receive by investing in professional brochure printing services. Brochure printing services will help you to create good content and create an effective design scheme that will help your customers make educated buying decisions. Don’t opt for cheap brochure printing services because you will not be able to wow your customers if you skimp on quality.

If you need more design and printing advice for brochures, refer back to the Main Brochure Page for information on designing your own unique 8 ½" x 11" size brochure. MyPrintShopOnline.com offers a full line of products to help your business grow. Customer satisfaction is our #1 concern, and we will do what it takes to make you happy.