There is no better way to present your product or service to potential clients than with a glossy, full color brochure. Use full color brochures to build an image for your company, promote an event, promote a specific product, or professionally show detailed product specifications.
Let’s face it, there is still something about having a nicely designed and professionally printed brochure in your hand that makes any product more appealing. It "legitimizes" your business. And with the Internet age growing every day, many companies are doing away with paper printed brochures. This is a huge mistake, and the fact that your competition is doing this will make you stand out even more when you present your beautiful, full color brochure. That is why we include color brochure samples in the free sample packs we mail to our prospects.
Brochures come in three standard sizes: 8.5 x 11, 8.5 x 14, 11 x 17. We can fold them down to smaller sizes for a small charge. You can also click on some of our specialty brochure products, such as sell sheets, tri-fold brochures, product sheets, statement stuffers, rack cards, and notecards. Even color postcards can be considered brochures.
Most color brochures are printed full color printing (4 color process printing) on the front. However, we also offer black, one color printing, and two color printing as well. The second side can be ordered blank, or printed with black ink, one color printing or two color printing or also full color printing.
We also offer a varnish coating option. Varnish is a liquid coating that is applied to the paper for both protection and appearance. It is great for giving your brochure an extra layer of protection and also adds that "professional" look to your piece.
We offer many different paper stocks. Just click on the brochure type you are most interested in, and then click the link below the image of the product page to see all the options.
If you already have your own brochure design, just upload your file and we will handle the rest.
If you do not have a brochure designed as of yet and are looking for some advice, continue to read the selection below.
Tips And Advice on Designing Your Brochure
Having a brochure designed for your company should be a well thought out and calculated process. This web page will educate and walk you through, from the beginning design process to the final printing process. Our # 1 goal with all our clients is to create a marketing piece that evokes the highest level of professionalism possible. And if we can give you tips and advice before you start the process, it only makes our job even easier.
Getting Started
The first question you need to ask yourself is "What do I want to do with this brochure?" or "What purpose will the brochure serve?" Your company may have multiple reasons for designing a brochure. Organize them in order of most to least important. Some reasons for a brochure might be to introduce a new product or service; it might be used as direct mail piece, or a business reply mailing or many other reasons.
These following guidelines will be useful for either the person or creative team that is creating the brochure and us as we work together on your brochure design project. Use this helpful list to provide structure a direction for the project. Now you or the project manager can assign work to the groups responsible for providing information and the graphic designer knows what type of a brochure needs to be designed and what you want it to accomplish.
Content
If you or your team will be writing your own copy, take the time to write good content for the brochure. Better yet, have copywriter write content. Select a professional copywriter who knows how to deliver your message with compelling copy.
Brochure content should be written in relation to the purpose of the brochure. Are you promoting or offering special pricing on a product? If so, write content showing these special prices and include them on the cover and on the back of the brochure. Keep in mind, most often you can't control how the reader will receive your brochure, face up, face down, open or closed. If you're mailing your brochure you can bet it's going to be face down in the mailbox because postal workers deliver mail with the label up so they can see what address to send it to. Getting your target market to read content is very difficult. Don't give them an opportunity to miss your most important message. If your message is on both, the front and the back of the brochure, you've increased the odds that your target market is going to see the special pricing you're offering.
Images And Artwork
Images and content should be discussed and developed at the same time, for two reasons. First, images also play a role in determining the size of the brochure. Second, if a photo shoot is needed it can be done at the same time as the copy writing. This will save you valuable time.
Brochure Format
Once the content is developed, you should have a better feel for what size brochure is necessary for the project. By developing your content before the format of the brochure was decided and finalized eliminates the problem of choosing a brochure format that is either too big or too small for the amount of content you have created.
Design
If your company has a specific look and feel you are going for, provide samples for the graphic designer. This will save valuable design time going back and forth with ideas and proofs. The design of the brochure can be the fastest or slowest part of the brochure project. If your company doesn't have a specific design in mind, you should first discuss design concepts and look at different brochures to eliminate designs the company isn't interested in and find what concepts they are more receptive to.
Selecting Paper Stock
The most common stock is a white gloss or matte paper. This is always the most affordable if your company is on a budget. However, if you're trying to impress your target market and portray quality, strength or any other feelings, you may want to go with a heavier stock paper. Just be careful about heavy ink coverage on the fold line because it may crack on you with a heavier stock paper.
This concludes our tips and advice tutorial section on designing your brochure. We hope we've provided enough information for you to get your brochure project heading in the right direction and gather the information needed to design your company's brochure.
Now that you have agreed upon a design and have signed off on the final proof for your brochure you need to change gears and start thinking about how this brochure is going to be printed. This is where MyPrintShopOnline can be your best business partner. Here are some helpful tips and pointers we can offer to get the most out of your brochure printing process.
Tips And Advice on Printing Your Brochure
Five or 10 years ago, placing an order for new brochures from a commercial printer used to a complex process. You would normally have to prepare a disk and drop it off at the printer before you would see proofs. By using MyPrintShopOnline, you can save yourself the hassle of having to drive across town to the local printer. Just upload your file and we will take care of the rest, at a competitive price. Once everything is printed, it is shipped right to your doorstep.
Selecting A Size
A full color brochure is an excellent way to showcase your company's products, services or image. There are two standard sizes of brochures that are most common; the 8 ½" x 11" and the 11" x 17" brochures. We offer all standard brochure sizes from 8.5" x 11" to 11" x 17" as well as a unique 8.5" x 14" format.
Quality
When it comes to the quality of your brochure, once again, you need to be thinking about what you want this brochure to do. Are you needing it to be able to fit into a #10 envelope or rack card or will it be used as a self mailer or will it be a stand alone 11" x 17" brochure folded in half and used in face-to-face presentations? All of these things are deciding factors in the level of quality you need. As a simple rule, always select the highest level of quality your budget will allow. The quality of our brochures is unmatched, but don't take our word for it. Request a sample and see for yourself how impressive our professional quality printing looks. Our standard brochures are printed on high quality glossy 80lb. /100lb. text or 80lb. cover stock.
Quantity
When it comes to a printing project, this is our most common question – “How many should I order?” Once again we come back to the original question, “What are you going to do with the brochure?” Will it be mailed out, handed out at trade shows or used in face-to-face presentations? One of the main determining factors when it comes to determining what quantity to order is – “How timely is the information in the brochure.” If there is pricing or product information that will be obsolete next year, then order the minimum quantity that will last the time period you need.
If your brochure does not include time sensitive information, then order as much as you budget will allow. The reason is because once the press is set up and is actually running and printing, the cost is merely pennies. There is a minimal difference between 10,000 and 12,500 when you compare the cost per each one being printed. MyPrintShopOnline offers affordable brochure printing for what ever quantity fits your needs. Whether it's 500 or 100,000 you simply can't beat our printing prices or our quality.
Delivery
Once you get your brochures printed you want to make sure they arrive to their destination safely. You need to be thinking about where do you need for these brochures to be delivered? We can have them delivered to your primary location or you may need for them to be delivered to a mailing facility or even break up the mailings to several different distribution centers.
What ever your delivery need, MyPrintShopOnline can handle it. We use the same kind of care and professionalism in our packaging and delivery methods as we do in the printing process. Only the best. We are centrally located in the heart of the country - St. Louis, Missouri. We offer our clients several delivery options that range from UPS Ground all the way to the fastest delivery method, Next Day Air.
Ready To Order
Hopefully this tutorial helps you in the design and production process of your brochures. Whether you're looking for a creative direct mail piece or a simple small business brochure, we've designed brochures for just about every industry you can think of. We'll work with you to create the look and the feel you need to capture the attention of your intended market.
If you already have designed your company’s brochure, just fill out the quantity and the paper and other options to calculate the price that works with your budget and then upload your file and we will handle the rest.
If you have any further questions please don't hesitate to contact us. We'd be happy to discuss your project and help you with any additional information you need. We look forward to printing your company's next brochure. |
